Each coaching program are a little different in prices because they are all set by the coach them selves. Coaching programs for individuals will cost anywhere between $10 - $50 /month. Gyms are looking at prices around $150 - $250 a month for their programming.
Most coaching programs will include your BTWB subscription.
*PLEASE NOTE* ICON Athlete and TTP (The Training Plan) do NOT include BTWB subscriptions. You will have to purchase those coaching subscription separately.